lundi, juillet 26, 2010

Creativity is not top priority for the emergence of an innovation culture

Posted by: innovtoday @

An injection of creativity serum for all employees – if such a thing was ever invented – is not what the enterprise seeking to become more innovative needs ... So, if it is not creativity, what will make the difference? My top-three critical success factors are:

* Setting the strategic challenge
* Getting out and making connections
* Driving ideas through the stage-gate.

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