Innovation for the Long Term (Three Horizons model)
3 Horizons:
- Horizon 1: Extend and defend core businesses
- Horizon 2: Build emerging businesses
- Horizon 3: Create viable options
How this could apply to Google for instance:
- Horizon 1: Extend and defend core businesses
- web search, adwords, gmail...
- Horizon 2: Build emerging businesses
- google docs, cloud computing...
- Horizon 3: Create viable options
- How can we leverage our core competencies to tackle this new market?
- How much money can we make and whats the plan to make it?
- Have you done enough research on the idea and do you need more money to make it happen?
- Who else is doing this, and if no one is, why?
- How big is the market and will consumers want this solution?
- observe
- build something somewhat different
- experiment and learn faster